ABOUT ME
I'm Elle, and I help busy professionals go from overwhelmed and scattered to focused and in control. After spending 10 years building global businesses while working crazy-hour days, I know firsthand what it's like to come home exhausted to a chaotic space with a mind that never feels clear.
Through my own transformation and training as both a life coach and CIT for the KonMari Method™, I created Productive Minimalism - a system that combines the peace of minimalism with the power of productivity to help you create spaces and systems that actually support your success.
I was the person who built successful businesses but couldn't keep my own home organised. I'd work around the clock, come home completely drained, and face spaces that added to my overwhelm instead of giving me peace.
My mind never felt clear because my environment was constantly chaotic. I'd donate boxes of things regularly, only to accumulate more stuff within weeks - it was an exhausting cycle that left me feeling scattered and out of control, no matter how successful I appeared on the outside.
I used to be you
HOW IT ALL STARTED
My husband and I left our home with only the clothes on our backs, thinking we'd return home later that night. We never did. Losing everything was devastating, but also strangely liberating - we had a completely clean slate for the first time in years.
But here's what shocked me: within months, I'd filled our new apartment with so much stuff that I was back to the same donation cycles, the same mental clutter, the same overwhelming chaos. That's when I realised the problem wasn't just having too much - it was lacking the systems and mindset to maintain what truly served me.
I had to learn how to be intentional about what I kept, how I organised my space, and most importantly, how to create sustainable systems that supported my goals.
LEARN MY METHOD
In 2015, a building fire destroyed everything
The Wake-Up Call
Life is too short to be constantly overwhelmed by your surroundings. When your space supports your goals and reflects your values, you'll find genuine joy in both your environment and your daily routines.
CORE VALUES
JOY
Your environment and routines should work for you, not against you. When everything has a purpose and place, you spend less time managing your life and more time living it.
EFFICIENCY
Your space should be a sanctuary that calms your mind and recharges your energy. A peaceful environment creates the mental clarity you need to focus on what truly matters.
Every choice you make about your space, schedule, and systems should serve your goals and values. It's about being deliberate with what you keep, not just removing what you don't need.
INTENTIONALITY
PEACE
TAKE THE SPACE AUDIT QUIZ >
You've read my story - now it's time to start yours. Take my quick audit to discover what's stealing your energy and get a personalised action plan to reclaim it.
